Alex Scott began her media career while still playing football, appearing on programmes such as Soccer AM,[26] with other minor roles at BBC Sport, BT Sport, and Sky Sports. She wrote a weekly women’s football column in the Morning Star newspaper, and a column in The Independent during the 2014 FIFA World Cup.

In 2016, Alex Scott appeared in Bear Grylls’ ITV show, Mission Survive, which she won.

Following her retirement in 2017, Alex Scott turned her focus full-time to television broadcasting, co-presenting on Match of the Day Kickabout. She became well known to a wider audience when she covered the 2018 FIFA World Cup, becoming the first female football pundit at a World Cup for the BBC. After the tournament, she continued to provide insight on the Premier League, and in August 2018, became the first female pundit on Sky Sports, joining the Super Sunday team. She covered the 2019 FIFA Women’s World Cup for the BBC. In August 2019, Alex Scott was announced as the new co-host of Sky Sports’ Goals on Sunday, alongside Chris Kamara. Since 2020, Alex Scott has been a regular co-host on the annual BBC Sports Personality of the Year ceremony. Alex Scott is also a relief guest presenter on The One Show.

In September 2019, Alex Scott was a contestant on the 17th series of Strictly Come Dancing, paired with professional dancer Neil Jones. She was the first woman footballer to take part in the show. The couple were eliminated in week 11, coming fifth.