Alice Scarff is a prominent British freelance sports broadcaster, journalist and presenter who has built a diverse career across football and boxing. Armed with a BA in Broadcast Journalism from Nottingham Trent University, she initially developed her skills behind the scenes. Her early career involved working in local television production in Nottinghamshire, where she served as a television producer and crew member for regional programs like Ey Up Notts, setting a strong technical foundation for her transition to on-camera roles.
In football broadcasting, Alice Scarff has established herself as a trusted matchday reporter and presenter for multiple top-tier organizations. She is a familiar face to fans of the Barclays Women’s Super League (WSL), where she frequently handles touchline reporting and player interviews. Additionally, she delivers stadium updates and match analysis for ITV Sport’s EFL Highlights Programme and serves as an official matchday presenter for SUTV at Sheffield United F.C., covering the action directly from Bramall Lane.
Her expertise extends significantly into combat sports, where she serves as a core broadcast figure for BBC Sport and BBC Radio 5 Live. As a ringside reporter, Alice Scarff covers high-profile boxing events at major UK venues like the O2 Arena and Manchester’s Co-op Live. Her boxing portfolio includes providing live commentary and post-fight interviews for international events, including the World Boxing Championships in Liverpool.
Beyond domestic leagues and domestic fight nights, Alice Scarff has expanded her reach to major international sports tournaments. Notably, she has worked as a reporter for Olympic Broadcasting Services (OBS), contributing to the global coverage of the Olympic Games. Through her multi-sport versatility and bilingual capabilities—being fluent in Spanish—she continues to expand her footprint across major UK and international sports networks.